Are you a coffee connoisseur? Or do you just not care as long as it’s strong and fair? However you like your coffee, when you choose Fairtrade you know you’re supporting the farmers who grew the beans to build a better quality of life for their families and communities. And that’s not all. Did you know that Fairtrade coffee growers invest at least 25 percent of their Fairtrade Premium* in improving the productivity of their farms and the quality of their beans? For example, Fairtrade farmers at Nicaraguan co-operative CECOCAFEN have been investing their Premium in new tools, machinery and training to grow their internationally renowned coffee. They’ve learnt how to maintain the fertility of the rich volcanic soils, and have bought new drying and milling equipment which processes their harvested coffee beans more quickly and consistently so their quality and flavour can be preserved. They’ve also put Premium funds towards their own ‘cupping’ laboratory so their coffee can be taste profiled (a bit like wine!) and sampled before export, helping them to negotiate better prices for their beans.
Coffee farmer Ivania Calderón Peralta explains what Fairtrade means to her: ‘In Nicaragua, coffee cultivation is fundamental to the economy. ‘However, volatile coffee prices and climate change make it difficult for a smallholder coffee farmer to make a living from coffee farming. Fairtrade has changed this. ‘Because of Fairtrade the lives and futures of smallholder coffee farmers are more secure.’
There are hundreds of types of Fairtrade coffee available to buy, including beans, roast and ground, instant, and even coffee pods. Speak to your supplier and give it a try!