From next month all of the cocoa that Co-op buys for its own-brand products will be Fairtrade!
That’s right, when you buy any Co-op product with cocoa in it, you’ll know that farmers are getting a fairer, sweeter deal.
With many cocoa farmers experiencing an increasingly tough time, this couldn’t come at a better moment.
In west Africa, where most of the world’s cocoa is grown, many farmers are earning less than £1 a day and are struggling to provide for their families. At the same time climate change is causing rising temperatures and unpredictable rainfall, making it even more challenging for them to grow high quality cocoa.
But thanks to Co-op’s new commitment thousands of farmers can now look forward to a brighter, more secure future. They’ll receive an extra £350,000 a year in Fairtrade Premium to invest in their farms and communities, for example in training to help them better care for their cocoa trees and adapt to climate change.
This has been made possible through the Fairtrade Sourcing Programme introduced in 2014 to enable farmers to sell more of their produce on Fairtrade terms. Now Co-op can buy over five times the amount of Fairtrade cocoa than it did before.
Co-op have been a long-standing champion of Fairtrade. They’re the only UK retailer to only sell Fairtrade own-brand chocolate bars and all their own ranges of tea, coffee, bagged sugar, bananas and roses are Fairtrade too. And to top it off, they’re also the world’s largest seller of Fairtrade wine. Cheers to that!
Brad Hill, Co-op’s Fairtrade Strategy Manager sums it up best, ‘We know that Fairtrade has the ability to change lives. Our commitment offers huge support to cocoa farmers and reaffirms that there is a positive future for them, their families and communities.’