8 September, 2017
Professor Bob Doherty has been appointed as a new Trustee of the Fairtrade Foundation.
Bob is Professor of Marketing at the York Management School, University of York, and brings a wealth of experience in researching the marketing and management aspects of fair trade and social enterprises, particularly how they manage their commercial and social objectives.
After four years as both Deputy and Acting Dean of the York Management School, he is now principal investigator of the Global Food Security (GFS) Fund programme grant called IKnowFood. He is also Research Theme Leader for Food Sustainability in the York Environmental Sustainability Institute and the N8 AgriFood Lead at York for the £8m HEFCE grant.
Bob has combined his impressive research track record with his passion for campaigning on fair trade issues. He was Chair of the Liverpool’s Fairtrade Steering Committee from 2003-2016, and prior to moving into academia, Bob spent nearly five years as the first ever Head of Sales and Marketing at the Fairtrade social enterprise, Divine Chocolate Ltd from 1999 to 2003.
His strong commercial, financial and marketing background in the private, higher education and charity sectors will bring valuable capabilities to the Foundation Board. His extensive background in research means he has a clear understanding of the importance of Fairtrade’s ability to demonstrate impact and an understanding of how the Fairtrade Foundation can continue to strengthen links between campaigners and the Foundation as it continues to evolve.
Bob Doherty said: “‘The Fairtrade Foundation has been delivering developmental impact for disadvantaged producers for a quarter of a century via product certification. It’s the only certification scheme that pays producers both a Fairtrade Price premium plus a social premium to invest in community capacity building. It’s the gold standard of ethical standards and I am looking forward to being part of ensuing Fairtrade continues to innovate and deliver positive sustainable change”.
Welcoming him to the Board, Michael Jary, Chair of the Board of Trustees of the Fairtrade Foundation said: “Bob has a long standing engagement with Fair Trade, the Fairtrade Foundation and its network across multiple channels, from campaigning to research to working for a Fairtrade Organisation. A Fairtrade campaigner since 1998, including leading the process of Liverpool becoming a Fairtrade City, he continues to engage with the Fairtrade campaigner movement, both in the UK and globally.”
Fairtrade sales in 2016 bucked the contracting grocery market trend to see volume growth across some of its core areas including bananas and coffee, whilst other areas like wine and gold also showed growth.
The increased volumes mean an estimated increase in financial premiums to total around £32.2 million that will go to farmers and producers across Africa, Asia, Latin America and Caribbean to allow them to continue delivering improvements for themselves and their communities.