For the first time UK coffee drinkers will be able to enjoy Fairtrade coffee from the Indonesian island of Java, launched exclusively at Waitrose.
This now means that all of the own-brand coffee sold in Waitrose is 100% Fairtrade.
This news comes as the market price for coffee remains below the Fairtrade Minimum Price, and this new deal will ensure around 150 coffee farmers in the region receive this safety net covering the cost of their coffee production and can develop their farms, and communities with the Fairtrade Premium.
Coffee is the world’s second most traded commodity after oil. The global coffee business is worth over US$200 billion a year.