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How does Fairtrade pricing work?

So how can Fairtrade often be cheaper but also give farmers and workers a fairer deal?

Imagine you have bought a £1 bar of supermarket (NOT Fairtrade) chocolate. Of that £1, just six pence goes to the cocoa producer.

So who did you just give 94p to? About 40p went to the chocolate company, 35p to the retailer and the rest to other parts of the supply chain.

Seen like this, it’s obvious that giving farmers and workers a better deal is not about asking you to pay a higher price. It’s about giving producers a bigger proportion of the price you already pay.

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