For the first time UK coffee drinkers will be able to enjoy Fairtrade coffee from the Indonesian island of Java, launched exclusively at Waitrose.
This now means that all of the own-brand coffee sold in Waitrose is 100% Fairtrade.
This news comes as the market price for coffee remains below the Fairtrade Minimum Price, and this new deal will ensure around 150 coffee farmers in the region receive this safety net covering the cost of their coffee production and can develop their farms, and communities with the Fairtrade Premium.
Coffee is the world’s second most traded commodity after oil. The global coffee business is worth over US$200 billion a year.
Fairtrade supporters, Festiva, are celebrating their 35th anniversary in January and, as a build-up to that they are holding their traditional Christmas Concert at St James. There’s limited seating and so early booking to 263930 is strongly recommended.
For more, see our Gallery….
“If we are to protect nature, we have to change the way we farm our land and produce our food.”
By Marika McAlevey, Communicator, Fairtrade Sweden
Earth’s species are dying out faster than ever before, according to a new UN report. It’s clearly a global crisis – but it also directly affects us in our own local environment. We have to find a way to halt this catastrophic crisis in nature, and sustainable agriculture could provide the answer.
The report warns of a so-called “sixth mass extinction” of plant and animal life, with up to one million species disappearing in the coming decades. Human activity has degraded three-quarters of the world’s land surface and two-thirds of marine environments. According to WWF, wildlife has already declined by as much as 60 percent since 1970. If we don’t act fast, it’s not just nature under threat – human survival is also at stake.
NATURE’S PROBLEM IS OUR PROBLEM
Without thriving biodiversity, we will have no clean water, food on the table or access to medicines and energy. The crisis of nature is also an economic, security and social crisis, which is particularly acute for the quarter of the global population who depend on agriculture for their livelihoods. Farmers and farm workers are already suffering from degraded soil, desertification, salt water pollution, soil erosion and excessive use of toxic pesticides.
If we are to protect nature, we have to change the way we farm our land and produce our food. Vast areas of monoculture crops which ruthlessly eliminate all other biodiversity are unnatural and risk destroying local ecosystems, leading to the extinction of both animal and plant species. Reintroducing crop diversity and sustainable farming methods will have positive long-term impacts. For example, planting trees to act as shade over sun-sensitive crops saves water as well as helping local ecosystems to flourish. Rejecting the use of toxic pesticides while embracing organic farming, together with innovative techniques for producing more food from smaller plots, can all help slow the loss of nature.
Fairtrade’s environmental standards, for example, prohibit cutting down protected forests in order to plant more crops – a major problem in much of West Africa where cocoa production is a well-known driver of deforestation. If cocoa farmers were able to earn a decent income by producing more from their existing plots, they would have less incentive to destroy irreplaceable woodland.
SMALL STEPS MAKE A BIG DIFFERENCE
It depressingly self-evident that we humans can destroy entire ecosystems with our major industries, our over-consumption and our unsustainable farming practices. More encouragingly, however, many of us are creating new ecosystems – albeit on a smaller scale – in our own back yards. Simple tricks include growing pollen-rich flowers, building bug hotels or letting the grass grow wild to replace fast-disappearing wild flower meadows. By encouraging a rich biodiversity to thrive in our own gardens, we benefit the wider ecosystem.
Similarly, we need to encourage individual small-scale farmers and growers to adopt more environmentally friendly agriculture. Restoring habitats helps create a more favourable social and economic environment in the long term, and increases the chances of a stable, sustainable income for farmers and their families. It also reduces growers’ vulnerability to extreme weather and climate shocks. Using fewer chemicals has both human and environmental benefits, whilst planting more trees helps absorb carbon dioxide and reduces the huge impact of agriculture on the climate.
But changing the farming habits of a lifetime can be daunting and may involve short-term costs. Consumers, businesses and governments all have a part to play in encouraging farmers by showing there is a significant demand for sustainably produced food.
WHERE DOES FAIRTRADE FIT IN?
Fairtrade mainly certifies small-scale farmers who sign up to rigorous standards, which include environmental criteria such as banning the use of harmful pesticides. Fairtrade also organises training for farmers so they can learn how to grow in harmony with the local environment and avoid creating monocultures. Many producers also invest their Fairtrade Premium – the extra money they get for selling on Fairtrade terms – in various projects aimed at restoring natural areas or reforestation. Fairtrade is a choice for nature, and a way of farming that safeguards both humans and the environment.
Fairtrade International, representing the world’s most recognized ethical label, has joined the International Cocoa Initiative (ICI) as a Non-Profit Contributing Partner in March 2019.
The partnership will allow the two organizations to learn from each other, improve their existing operating models, and reach more children and their families in cocoa communities in Côte d’Ivoire and Ghana to achieve a shared goal of eliminating child labour and enabling child protection.
“Ending child labour and enabling child protection is an urgent human rights issue, which Fairtrade International has been working on since 2010,” said Dario Soto Abril, CEO of Fairtrade International. “In addition to tackling a root cause of child labour by raising cocoa farmers’ incomes, we at Fairtrade look forward to this new step in the partnership with ICI, an organisation that provides expertise and brings multiple stakeholders together to collectively scale up good practices.”
“We must continue to address child labour through a protection framework on multiple fronts,” said Dr. Nyagoy Nyong’o, Executive Director of the producer network Fairtrade Africa. “This means everything from ensuring a fair price for cocoa so that families can earn a decent living, to providing safe educational opportunities for children, to building awareness on children’s rights, including their right to protection. Working together, we will go further.”
65 suitcases full! That’s how many bananas I could get through in 25 years. How about you?
Try the Fairtrade Calculator to find out what a quarter-century of tea, coffee, wine or bananas means for you. And what it means for farmers when we go Fairtrade. https://action.fairtrade.org.uk/page/47894/data/1?ea.tracking.id=MSE&utm_medium=email&utm_source=engagingnetworks&utm_campaign=++&utm_content=SC:+Fairtrade+Calculator+A1&ea.url.id=4141630&forwarded=true
Once you’re done, remember to ask your friends and family to try it out too. Let’s celebrate 25 of the FAIRTRADE Mark changing lives.
But the Fairtrade Calculator isn’t just about the last 25 years. It’s about the next 25 years.
Millions of farmers and workers across the planet are still getting a scandalously unfair deal, and the climate crisis – already hitting farmers hard – is making the future even more uncertain.
Tackling low prices and devastating climate change won’t be easy. But the Fairtrade Calculator shows us something important – the little choices we make every day add up to a big difference.
Watch the excellent video…..
We will be creating a beach art installation at the Vazon Beach Clean to celebrate the 25th Anniversary of the Fairtrade Mark.
Meet @ 3.00 p.m., Saturday 21 September (Fort Houmet headland).
Please bring any litter you collect between now and then from any of your wombling adventures to add to the artwork. (Gloves provided).
FREE Fairtrade refreshments, but bring your own cup.