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Major names pledge to use 100% sustainable cotton by 2025

23 more of the world’s most renowned clothing and textile companies, including Burberry, Adidas, Kathmandu and Timberland today pledged to use 100% sustainable cotton by 2025.
This initiative recognises several existing standards as delivering sustainable cotton: Organic, Fairtrade, Better Cotton Initiative (BCI), Cotton Made in Africa and recycled cotton certified to an independently verifiable standard such as the Global Recycled Standard (GRS) or the Recycled Claim Standard (RCS). In addition, CottonConnect’s REEL programme and code provides a starting point for businesses aiming for greater sustainability in their cotton supply chain.
36 major brands and retailers have now signed up to the 100% by 2025 pledge, including four of Forbes magazine’s list of the world’s ten largest global apparel brands , and three of the top 10 UK clothing retailers. This announcement was made at the annual Textile Exchange Sustainability Conference, where more than 400 textile and apparel leaders have come together to discuss the most important sustainability issues facing the industry.
This pledge – called the sustainable cotton communiqué – demonstrates that there is a demand for more sustainable cotton, and the commitment made by companies will help to drive sustainable practices across the sector. In turn, this will help alleviate the environmental and social costs that are too often associated with cotton production, including the over-use of pesticides, the release of greenhouse gases, the depletion of local water sources and rising costs of production.
The brands that have committed to the 100% by 2025 pledge are: ASOS, EILEEN FISHER, Greenfibres, H&M, IKEA, Kering, Levi’s, Lindex, M&S, Nike, Sainsbury’s, F&F at Tesco, Woolworths, Adidas, A-Z, BikBOk, Burberry, Burton Snowboards, Carlings, Coyuchi, Cubus, Days like This, Dressmann, Hanky Panky, House of Fraser, Indigenous Designs, KappAhl, Kathmandu, Mantis World, Otto Group, prAna, SkunkFunk, Timberland, Urban, Volt and Wow.
Impact
There have been substantial gains made over the past few years in scaling the production of more sustainable forms of cotton, which is now higher than ever at over 3 million tonnes in 2016. However, companies are actively sourcing less than a fifth of this available sustainable cotton. In order for sustainable cotton to become standard business practice, the amount of sustainable cotton grown and bought must increase significantly. This pledge sends a signal to millions of producers that there is a real demand for a more sustainable approach to cotton production that reduces the environmental and social costs.
The companies that have pledged their support are at various stages on their journey to using sustainable cotton, with some already securing all of their cotton from sustainable sources. However, all are clear that collaboration across the sector is needed to bring about transformative change.
Quotes from selected companies and NGO representatives:
“The industry is awakening to the necessity of sustainably grown cotton. It is great to see additional brands joining this initiative to accelerate the momentum of cotton production in a way that will positively impact smallholder farmers, water quality and soil health.” La Rhea Pepper, Managing Director, Textile Exchange
“As a pioneer in organic cotton bedding, Coyuchi cares immensely about what our sheets, towels and apparel are made of and its greater impact on the environment and the hands that touch it from earth to factory to home. Coyuchi is excited to join the pledge and the growing momentum by likeminded brands committed to a more sustainable future.” Eileen Mockus, CEO, Coyuchi
“Burton has a responsibility to protect the people and playground that sustain our sport and lifestyle. We recognize that there are social and environmental costs associated with producing our products. We are continuously striving toward sustainability in our production practices, including the materials we source. Burton is proud to join other industry leaders in this pledge, which is aligned with our commitment to sourcing 100% sustainable cotton by 2020.” Donna Carpenter, CEO and Co-owner, Burton Snowboards
“It’s been a long journey to reach 100% organic cotton. Kudos to all the prAna employees & global supply chain partners who put in countless hours. We couldn’t be more ecstatic about this sustainability milestone!” Russ Hopcus, President, prAna
“House of Fraser supports the Sustainable Cotton Communiqué as part of our shift to sourcing sustainable cotton in our house branded fashion and homeware products. We welcome the opportunity to collaborate to scale the uptake of sustainable materials in fashion, and applaud HRH The Prince of Wales for his leadership.” Maria Hollins, Executive Director of Buying and Design, House of Fraser
“At Timberland, we strive to be Earthkeepers in everything we do and we recognize sustainable cotton sourcing as a major part of that goal. Studies have shown the positive social benefits to farming communities as well as the potential for these practices to sequester carbon into the soil. This is exciting work as we move beyond just minimizing environmental impacts to strategically creating real environmental and social benefits within the supply chain.” Zachary Angelini, Environmental Stewardship Manager, Timberland

This announcement, made at the annual Textile Exchange conference, follows the launch of the sustainable cotton communiqué at a high level meeting in May this year that was attended by HRH The Prince of Wales and organised by The Prince’s International Sustainability Unit (ISU) in collaboration with Marks & Spencer and The Soil Association (UK).
Information about cotton and sustainability
Cotton is the most abundantly produced natural fibre and its production supports the livelihoods of over 350 million people* . Despite its global importance, cotton production can be beset by a number of environmental and social challenges. Whilst cotton only covers 2.4% of the world’s arable land, it accounts for 6% of global pesticide use . With around 2,720 litres of water needed to make just one t-shirt, conventional cotton production is highly dependent on water . Higher temperatures and changing rainfall patterns caused by climate change are likely to cause severe water shortages in some areas, as well as increase the prevalence of pests and diseases, negatively affect yields. The challenges of the cotton sector are also social and economic, with cotton farmers and their dependents negatively impacted by the over-use of pesticides and petroleum based fertilizers, and rising costs of production and volatile market prices.
More information, This initiative recognises several existing standards as delivering sustainable cotton: Organic, Fairtrade, Better Cotton Initiative (BCI), Cotton Made in Africa and recycled cotton certified to an independently verifiable standard such as the Global Recycled Standard (GRS) or the Recycled Claim Standard (RCS). In addition, CottonConnect’s REEL programme and code provides a starting point for businesses aiming for greater sustainability in their cotton supply chain.
*Fairtrade Foundation, Commodity Briefing: Cotton, 2015

Fairtrade Fortnight Featured

Fairtrade Fortnight Finished. What next?

We hope you’ve enjoyed Fairtrade Fortnight and that if you’re not currently a regular supporter you might feel inspired to continue your support throughout the year.

Your support of farmers who toil, sweat and slog to provide us with the food on our tables has ensured that they receive a better deal, leading to a better and more stable income, helping them to break the cycle of poverty they are trapped in.

Here’s some ideas of how you can continue to support them……

Shop with the producer in mind
Make choosing Fairtrade part of your regular shopping. Look for the Fairtrade Mark and remember the benefits for the producer when you choose Fairtrade.

Spread the word
Take your Fairtrade tea, coffee, sugar, biscuits, etc. into your workplace, school, church, club. Let your friends and colleagues see that you care and encourage them to do their bit too.

Make your office / workplace Fairtrade
Since the Bailiwick of Guernsey was awarded Fairtrade Island Status in 2006 over 250 local businesses, shops, cafes, restaurants, churches, hotels and clubs have registered their support with Fairtrade Guernsey.
Try and influence decisions to support Fairtrade by converting to Fairtrade refreshments. A minimum of 4 items is all that’s required and supply is easily arranged. We’ll add your organisation to our growing list, provide you with a colourful window sticker and certificate for you to proudly display….. and there’s no fee whatsoever, just a willingness to support.

(To register go to “GET INVOLVED” “Registration”)

Think Fairtrade
Fairtrade is more than just coffee, tea, sugar, chocolate, wine, etc. There’s nearly 5,000 different items carrying the Fairtrade Mark.
Think Fairtrade Gold for wedding and engagement rings.
Think Fairtrade wine for wedding receptions and celebrations.
Think Fairtrade for Easter eggs and Advent calendars.
Think Fairtrade dried fruit, chocolate, sugar, etc. for cake baking.
Think Fairtrade for stylish cotton clothing.
Think Fairtrade marmalade, fruit juice and jam for breakfast.
Think Fairtrade and be inspired……

Campaign for Fairtrade
The Fairtrade Guernsey Steering Group is a small, hardworking, friendly team who meet 4/6 times a year to plan events to further raise the profile and support of Fairtrade in the Bailiwick……..and we’re always looking for keen people to join us. If you’d like to know more, contact the Secretary, Steve Mauger on 728064 or email: stevemauger@cwgsy.net.

Thank you for showing your support for Fairtrade.

Events Fairtrade Fortnight Featured News

Fairtrade Fortnight 2017……….. Show your support!

Fairtrade Fortnight 2017 will run from 27 February until 12 March, when campaigners, businesses, schools and places of worship show their support for the farmers and workers who grow our food in developing countries. However hard they work to provide the things we depend on, millions of farmers in developing countries aren’t paid what they deserve. It’s not a new problem. We need to amplify the voices of marginalised producers as much as ever in 2017. When we come together we can change the way people think about trade and the products on our shelves.

Featured

Fairtrade is fun!!

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By supporting growers and farmers in developing countries – through choosing and purchasing Fairtrade products in our everyday lives – we can bring smiles to the faces of millions of people who work hard and deserve a fair chance in life. A reason to be happy. A reason to celebrate – and there’s lots of superb Fairtrade products to choose from.

Smile – it’s Fairtrade!

Featured News Products

Fairtrade Coffee

Fairtrade coffee beans

Are you a coffee connoisseur? Or do you just not care as long as it’s strong and fair? However you like your coffee, when you choose Fairtrade you know you’re supporting the farmers who grew the beans to build a better quality of life for their families and communities. And that’s not all. Did you know that Fairtrade coffee growers invest at least 25 percent of their Fairtrade Premium* in improving the productivity of their farms and the quality of their beans? For example, Fairtrade farmers at Nicaraguan co-operative CECOCAFEN have been investing their Premium in new tools, machinery and training to grow their internationally renowned coffee. They’ve learnt how to maintain the fertility of the rich volcanic soils, and have bought new drying and milling equipment which processes their harvested coffee beans more quickly and consistently so their quality and flavour can be preserved. They’ve also put Premium funds towards their own ‘cupping’ laboratory so their coffee can be taste profiled (a bit like wine!) and sampled before export, helping them to negotiate better prices for their beans.

Ivania    Coffee farmer Ivania Calderón Peralta explains what Fairtrade means to her: ‘In Nicaragua, coffee cultivation is fundamental to the economy. ‘However, volatile coffee prices and climate change make it difficult for a smallholder coffee farmer to make a living from coffee farming. Fairtrade has changed this. ‘Because of Fairtrade the lives and futures of smallholder coffee farmers are more secure.’

There are hundreds of types of Fairtrade coffee available to buy, including beans, roast and ground, instant, and even coffee pods. Speak to your supplier and give it a try!