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“Being a farmer shouldn’t be a route to poverty………”

Benjamin-Francklin Kouamé, a cocoa farmer from Côte D’Ivoire has said: “Being a farmer shouldn’t be a route to poverty. My feeling is that poverty is a reason for the destruction of nature. It drives deforestation. When I am hungry I can’t think.”
Global extreme poverty, the rate of people living on less than $1.90 per day, rose in 2020 for the first time in over 20 years as the disruption of the COVID-19 pandemic compounded the forces of conflict and climate change, which were already slowing poverty reduction progress. About 100 million additional people are living in poverty as a result of the pandemic. Source: World Bank 2021.
Throughout 2021 COVID-19 relief and resilience funds raised by Fairtrade as part of global advocacy efforts and existing programmes with partners continued to support producers. From variant outbreaks in different countries, unequal access to vaccines and the long-lasting economic side-effects, 2021 meant continued struggle for everyone. For those whose income relies on being able to work in fields and factories, for whom harvesting and planting seasons are bound to the laws of nature, and not lockdowns, they needed support to implement safe working conditions.
The FAIRTRADE Mark gives consumers the reassurance that farmers and workers in low-income countries are not being exploited. Through the unique combination of the Fairtrade Minimum Price and Premium producers have the means to invest in their land and the knowledge to farm both sustainably and profitably. We believe paying someone a decent return for a day’s work is more than just fairness, it should be a human right. So if you agree, join us in showing your support to producers around the globe with Fairtrade.


Farmers overseas paying the price…..


After the pound hit a record low against the US dollar this week, the Fairtrade Foundation is warning of the potential impact of the market volatility, both on farmers in low-income countries and the UK shoppers who buy the food they grow.

With Sterling remaining weak, the Fairtrade Foundation is concerned that the sharp currency devaluation will ‘set back’ efforts to intensify action on the climate crisis, human rights and decent pay for farmers and workers who produce food for UK markets.

Commenting, the Head of Policy at the Fairtrade Foundation, Tim Aldred, said: “The dramatic fall in the pound means more bad news for Fairtrade farmers and consumers. Additional exchange rate costs will land on fragile supply chains already struggling from the global cost of living crisis.

“Around 10-15 percent of the UK’s food comes from Africa, Asia and South America, including key products such as bananas and coffee. But many of these farmers and workers live in ‘in work poverty’, earning well below a living wage. The cost of living crisis provoked by war in Ukraine, climate damage and the continuing impact of the pandemic were already placing additional pressure on farmers.”

Mr Aldred continued: “If the end market does not absorb this new exchange rate hike, costs could be passed on to consumers or farmers. While Fairtrade farmers are protected from the worst effects through commitments to Fairtrade Minimum Price and Fairtrade Premium, they will still be hit by the overall market trend. Efforts to accelerate action towards living wages and living incomes, and to address human rights and climate challenges, will be set back.”

About us News

Choose the world we all want……..

That’s a world where the farmers and workers behind our every day essentials earn enough for a decent standard of life. And enough to deal with the effects of the climate crisis. They’ve contributed least to climate change but are already feeling worst effects of the crisis.

And make no mistake – it’s those farmers and workers in Central America, South East Asia, West Africa and low lying islands who are feeling the worst effects of the climate crisis already -despite having contributed least to that crisis.

They are seeing rising sea levels, increasingly frequent extreme weather, and declining soil quality. Climate change threatens their immediate future.

Unless they earn more, they will not be able to able to both deliver the essentials to their families and invest in the climate smart farming techniques they need to survive the changing climate. It’s that simple – only by tackling poverty can we tackle the climate crisis.

By choosing Fairtrade, you are choosing to stand with those people. The farmers and workers on the front line of the climate crisis. By supporting the work of Fairtrade around the world, you’re helping make our global Fairtrade community even stronger.

Let us convince more people here in the Bailiwick to buy Fairtrade, and ultimately deepen the impact Fairtrade makes to the lives of farmers and workers around the world.


Just announced – Exciting news from Mars and Fairtrade…..

18 June 2022

Mars, Fairtrade and ECOOKIM – a collection of cocoa farming co-operatives in Côte d’Ivoire – announced plans to deepen their partnership, through an innovative $10m programme to raise farmer incomes. This programme is novel, experimental and ambitious – it’s also urgently needed.

Fairtrade first started working together with ECOOKIM farmers and Mars over two years ago, to identify the most effective ways to raise cocoa farmers’ incomes and help farming households thrive. Farmers themselves know better than anyone else both the challenges they face – such as climate change and long-term low prices – as well as the sorts of solutions that can best tackle these challenges.

As a collective of several cocoa farming co-operatives, ECOOKIM have been perfectly placed to represent the needs, views and experiences of their members in this context. It’s why I’m delighted that they have strongly contributed to the design of the new Livelihoods Ecosystem Advancement Programme (LEAP) – an innovative five-year partnership between Fairtrade, Mars Wrigley and ECOOKIM, which is centred around farmers’ voices and engagement at all levels.

It’s vital that farmers are actively involved in shaping, owning and implementing programmes that affect their lives and livelihoods. By working so closely with ECOOKIM the programme has been designed with the needs of cocoa farmers in mind.

Mike Gidney, Chief Executive, Fairtrade Foundation, said: ‘We believe that all farmers should get the incomes their hard work deserves, and we know new approaches are needed. By investing in strengthening cocoa co-operatives, widening access to finance, and supporting farmers in diversifying their incomes, together, we hope to achieve deeper impact for farming households.’


News Products

Guylian FAIRTRADE Chocolates

Did you notice something new about your box of Guylian chocolates? It now carries the blue and green Fairtrade logo!
That’s because Guylian has decided to switch to 100 percent Fairtrade cocoa.
When you choose Fairtrade, you choose fairer incomes, education, empowerment and training to help cocoa farmers adapt to climate change.
Learn more:…/guylian-switches-to-100…/#ChooseFairtrade

News Supporters

Guernsey Weigh sign up as supporters of Fairtrade

The Guernsey Weigh are delighted to have been presented with a certificate of recognition for commitment to Fairtrade.

Since 2005, Fairtrade Guernsey has called on our local community to help bring about positive change for millions of farmers and workers in developing countries, asking shoppers and businesses to choose products that change lives and reminding everyone of the dramatic difference Fairtrade makes.

At the Guernsey Weigh, we want to encourage you to choose Fairtrade when you shop, and that’s why we sell products that improve the lives of farmers and workers. Fairtrade is about better prices, safe working conditions, local sustainability, and fair terms of trade for farmers and workers.

Choose Fairtrade, and shop at The Guernsey Weigh!