As part of Fairtrade Fortnight 2020 festivities happening across Britain, the Fairtrade Guernsey Steering
Group is organising a series of events for islanders to learn more about and celebrate the people who grow
and make the products we use every day – in particular, chocolate!
This year’s Fairtrade Fortnight tells the stories of the farmers behind the £4billion UK chocolate industry
who are, against the odds, becoming role models and successful businesswomen in their local
communities in West Africa.
Fairtrade’s She Deserves campaign highlights research on the cocoa sector in West Africa, where 60% of
the world’s cocoa is grown, revealing the average farmer lives on as little as 74p per day and despite
carrying out much of the farming needed to produce cocoa, women earn even less. This is well below the
extreme poverty line of $1.90 (about £1.40) per day. It isn’t enough to support the most basic needs such
as fresh water and food, education and healthcare. This Fairtrade Fortnight campaigners are sharing
stories far and wide so chocolate lovers know what is behind their bar to equip all of us to make choices
that can change cocoa farmers’ stories for the better.