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Steve Mauger

News

Just announced – Exciting news from Mars and Fairtrade…..

18 June 2022

Mars, Fairtrade and ECOOKIM – a collection of cocoa farming co-operatives in Côte d’Ivoire – announced plans to deepen their partnership, through an innovative $10m programme to raise farmer incomes. This programme is novel, experimental and ambitious – it’s also urgently needed.

Fairtrade first started working together with ECOOKIM farmers and Mars over two years ago, to identify the most effective ways to raise cocoa farmers’ incomes and help farming households thrive. Farmers themselves know better than anyone else both the challenges they face – such as climate change and long-term low prices – as well as the sorts of solutions that can best tackle these challenges.

As a collective of several cocoa farming co-operatives, ECOOKIM have been perfectly placed to represent the needs, views and experiences of their members in this context. It’s why I’m delighted that they have strongly contributed to the design of the new Livelihoods Ecosystem Advancement Programme (LEAP) – an innovative five-year partnership between Fairtrade, Mars Wrigley and ECOOKIM, which is centred around farmers’ voices and engagement at all levels.

It’s vital that farmers are actively involved in shaping, owning and implementing programmes that affect their lives and livelihoods. By working so closely with ECOOKIM the programme has been designed with the needs of cocoa farmers in mind.

Mike Gidney, Chief Executive, Fairtrade Foundation, said: ‘We believe that all farmers should get the incomes their hard work deserves, and we know new approaches are needed. By investing in strengthening cocoa co-operatives, widening access to finance, and supporting farmers in diversifying their incomes, together, we hope to achieve deeper impact for farming households.’

 

News Products

Guylian FAIRTRADE Chocolates

Did you notice something new about your box of Guylian chocolates? It now carries the blue and green Fairtrade logo!
That’s because Guylian has decided to switch to 100 percent Fairtrade cocoa.
When you choose Fairtrade, you choose fairer incomes, education, empowerment and training to help cocoa farmers adapt to climate change.
Learn more: https://www.fairtrade.org.uk/…/guylian-switches-to-100…/#ChooseFairtrade

Events

Date for your diary………AGM………..14 June 2022

The Annual General Meeting of the Fairtrade Guernsey Steering Group will be held on Tuesday 14 June 2022, commencing at 6.30 p.m., at Moores Hotel, St Peter Port.

Everyone interested in the work of Fairtrade is warmly welcomed.

For further information, contact Hannah Davis, Secretary. hannahdavis21@yahoo.co.uk

News Supporters

Guernsey Weigh sign up as supporters of Fairtrade

The Guernsey Weigh are delighted to have been presented with a certificate of recognition for commitment to Fairtrade.

Since 2005, Fairtrade Guernsey has called on our local community to help bring about positive change for millions of farmers and workers in developing countries, asking shoppers and businesses to choose products that change lives and reminding everyone of the dramatic difference Fairtrade makes.

At the Guernsey Weigh, we want to encourage you to choose Fairtrade when you shop, and that’s why we sell products that improve the lives of farmers and workers. Fairtrade is about better prices, safe working conditions, local sustainability, and fair terms of trade for farmers and workers.

Choose Fairtrade, and shop at The Guernsey Weigh!

https://www.theguernseyweigh.gg

News

Exciting news for Cocoa farming co-operatives

Mars, Fairtrade and ECOOKIM – a collection of cocoa farming co-operatives in Côte d’Ivoire – have just announced plans to deepen their partnership, through an innovative $10m programme to raise farmer incomes. This programme is novel, experimental and ambitious – it’s also urgently needed. Taryn Holland, Head of Programmes at Fairtrade Foundation, picks out three elements of this partnership to look out for.

For more information go to:

https://www.fairtrade.org.uk/media-centre/blog/three-reasons-mars-leap-is-exciting/

1. FARMERS ARE AT THE HEART OF OUR WORK TOGETHER
Fairtrade first started working together with ECOOKIM farmers and Mars over two years ago, to identify the most effective ways to raise cocoa farmers’ incomes and help farming households thrive. Farmers themselves know better than anyone else both the challenges they face – such as climate change and long-term low prices – as well as the sorts of solutions that can best tackle these challenges.

As a collective of several cocoa farming co-operatives, ECOOKIM have been perfectly placed to represent the needs, views and experiences of their members in this context. It’s why I’m delighted that they have strongly contributed to the design of the new Livelihoods Ecosystem Advancement Programme (LEAP) – an innovative five-year partnership between Fairtrade, Mars Wrigley and ECOOKIM, which is centred around farmers’ voices and engagement at all levels.

It’s vital that farmers are actively involved in shaping, owning and implementing programmes that affect their lives and livelihoods. By working so closely with ECOOKIM the programme has been designed with the needs of cocoa farmers in mind: farmers like Mile and Digbeu.

Mile is 62 years old, and grows around two tonnes of cocoa per year, supplemented by maize, chilis and cassava four. She’s a widow with five children and has a house to run, alongside farming. She is determined, experienced and organised, but time poor.

By contrast, Digbeu has a large family farm that grows five tonnes of cocoa per year, but generates less income beyond cocoa farming. He has also experienced issues with maintaining the crops on his farm, in the face of climate change.

Because no two farmers are the same, the LEAP approach will support different types of farmers with tailored packages to move towards a living income, regardless of their starting position. This means developing bespoke support for farming families depending on individual farm size, productivity levels, and income earned from beyond cocoa farming. We want to meet farmers like Mile and Digbeu where they’re at, rather than providing one-size-fits-all solutions.

2. BUILDING ON FAIRTRADE SOURCING
Mars have been sourcing Fairtrade certified cocoa from ECOOKIM for many years, with products in the UK including Maltesers and Mars bars proudly bearing the Fairtrade Mark. Mars will continue to source cocoa on Fairtrade terms from ECOOKIM, and make additional investments that help improve farmer incomes even further over the long term.

LEAP has been designed as a ‘market-systems’ programme. The programme will tackle barriers that prevent farmer incomes from growing, investing into the wider ‘market ecosystem’ within which they operate, and improving the business services and supporting functions they can choose to access over time.

In practical terms, we’ll be focusing investment into strengthening the capacity of ECOOKIM and participating co-operatives to provide their members with best-in-class technical support, as well as good value agricultural resources such as fertiliser to improve farm performance. We will also be investing in digital solutions to improve farmers’ access to finance, as well as exploring ways which incomes, beyond cocoa, can be advanced both on and beyond the farm.

3. SHARING AND EMBRACING LESSONS
LEAP is deliberately dynamic, meaning that we’ll look to adjust our approach in line with evidence of impact and farmer feedback. We will look to make changes in real-time, sharing what we’re learning with peers in the sector as we go, and incorporating good practice from elsewhere, based on evidence of success. By sharing the lessons along the way, we’ll raise visibility of both the challenges confronted and evidence of successes that can be scaled to other farming households over time.

Just as no two farmers are the same, no two partnerships are the same either.

Having worked with ECOOKIM and Mars for the last two years to pull together our farmer-centric approach to improving incomes, we’re so excited to finally get started together.

A female farming leader at the forefront of the programme, Aminata Bamba, Head of Sustainability for Fairtrade co-operative ECOOKIM, said: ’For us, Fairtrade is not just a certification, it means so much more for farmers. Fairtrade helps pull producers out of poverty. It means a woman can flourish because she knows her rights, she can earn extra money to support the family and pay for school fees, she can buy medicines when her child is sick. All the changes we’ve made are thanks to the Fairtrade Premium, so it’s important that consumers continue to enjoy Fairtrade chocolate. We’re so excited to announce the next steps in our journey with Fairtrade and Mars.’

Mike Gidney, Chief Executive, Fairtrade Foundation, said: ‘We believe that all farmers should get the incomes their hard work deserves, and we know new approaches are needed. By investing in strengthening cocoa co-operatives, widening access to finance, and supporting farmers in diversifying their incomes, together, we hope to achieve deeper impact for farming households.’

 

News

Cocoa is king in Cote d’Ivoire

In Côte d’Ivoire, West Africa, cocoa is king. But life is hard for many of the farmers in West Africa who grow nearly 60 percent of the world’s supply. They’re poorly paid for what they grow. In late 2016, the price of cocoa crashed. Extreme poverty is rife. It’s even harder for the women who work in the fields, and at home, but often see little of the profit. But a new crop of women cocoa farmers are growing in courage and standing tall with men. Together, they’re asking a simple question: don’t we deserve more?

It’s 5am and Généviève Yapipko is already awake. She sweeps the front yard of her house, prepares breakfast for her family then takes up a machete to tend to her waiting cocoa trees. Généviève isn’t your usual farmer. In fact, in a country where one in six people depend on cocoa for a living, to meet a woman who owns and runs her farm is slightly unusual.

‘If you’re not courageous then you cannot own a cocoa farm,’ Généviève says. And she’s not wrong. It’s not just the physical demands of running a farm and a family that require that particular brand of strength. Or, for women at least, traversing the well-worn furrows ploughed deep in communities traditionally dominated by men.

Perhaps most of all, to be a cocoa farmer is to brave a volatile cocoa market that, in Côte d’Ivoire, is leaving the average farmer living on around 74p a day.

It’s women who carry the heaviest burden, often with fewer rights than men.

Learn more. Go to…….

http://www.fairtrade.org.uk

Featured

Thank you!

……… for helping to make Fairtrade Fortnight 2022 such a great success!

Please keep buying Fairtrade and spread the word…..